FOR IMMEDIATE RELEASE Panorama Public Relations Grows Footprint in the Sunshine State
New Florida clients include sustainable housewares and biotech software
BIRMINGHAM, Ala.—Nov. 15, 2011—Panorama Public Relations expands it Florida reach by bringing on clients TruBamboo and BioStat International, Inc. The Birmingham-based public relations firm specializes in issue management, crisis communications and brand positioning and provides a full range of marketing services for clients including consumer communication and lifestyle public relations (www.prview.com and www.lifeandstylepr.com).
"Panorama Public Relations has a long-standing reach into Florida, so bringing on these two new 'Sunshine State' clients is truly organic growth for our firm," said Darlene Rotch, founder and CEO of Panorama Public Relations. "We will offer BioStat International, Inc. and TruBamboo a wide range of specialized services that will target key audiences and promote their corporate vision."
TruBamboo
Since 2003, TruBamboo has provided essentials for the fashionably sustainable home to those who wish to live organically without sacrificing high-end style. One of the leading manufacturers of bamboo housewares, TruBamboo can be found in grocery, specialty and lifestyle stores across the U.S. (www.trubamboo.com)
"TruBamboo is a dynamic company that has experienced tremendous growth over the past several years," said Rotch. "We are excited to work with TruBamboo executives as they reposition the company to refresh its flagship brand and launch new fashionably sustainable products."
Panorama is conducting market research, redesigning the company's website and working with its in-house team to create brand identities for TruBamboo 180, a biodegradable housewares product made of 80 percent bamboo and 20 percent plant material. The Trubamboo 180 line features serving plates and bowls and presentation bowls.
TruGourmet and TruHome, slated for launch in 2012, target a high-end lifestyle customer. These new brands will allow deeper market penetration with existing customers and entry to lifestyle companies such as William Sonoma and West Coast-based Sur La Table.
BioStat International (BSI) rED Cap
Recognizing that most clinical trials software is geared to well-funded industry research, BSI, a contract research organization providing biostatistical and clinical data management services for the pharmaceutical and medical device industry, recognized a void in the market and created a rED Cap, a proprietary software, as a solution. rEd Cap is an affordable web-based data management solution for smaller cost-conscious organizations. (www.biostatinc.com)Panorama Public Relations was engaged by BSI to develop a marketing campaign targeting companies and organizations that would use the software and the venture capital industry that would find the capabilities and cost savings valuable to its clients.
"Panorama recently rolled out rEd Cap at BioFlorida's annual conference in Tampa," said Amie White, VP of Panorama Public Relations. "We believe the capabilities of rED Cap together with the strong data management and biostatistical support that BSI provides, will add quality, cost-effectiveness and efficiency to any research study."
About Panorama Public Relations
Panorama Public Relations prepares and positions industry-leading companies to strategically communicate key messages to the media and other stakeholders for the financial well-being of their business and brand. Founded in 1998, Panorama is based in Birmingham, AL. www.prview.com and www.lifeandstylepr.com
Media Contact:
Allison Barnes, Panorama Public Relations
205-223-7085; allison@prview.com
