FOR IMMEDIATE RELEASE
Panorama Completes Seventh Consecutive Season for Client Belk, Inc.
Firm Promotes Belk’s New Motto “Modern. Southern. Style.”
Birmingham, Ala. — June 1, 2011 — Panorama Public Relations today announced that it has completed its seventh consecutive season with Belk, Inc., managing the company’s spring fashion initiative and promoting its new motto, “Modern. Southern. Style.”
Highlights of the Spring 2011 fashion initiative included placements in national media, and record-breaking ROI reports. This year, the firm added a media micro-site for second-tier market media to download high resolution photography and pre-written stories. www.lifeandstylepr.com/belk
“We are in extreme awe of Belk. Inc.’s business acumen,” said Darlene Rotch, founder and CEO of Panorama Public Relations. “They have an amazing team of dedicated people working in concert to bring customers the ‘Modern. Southern. Style.’ they deserve. Belk is truly the style compass of the South. We are proud of the continual success we have with the fashion initiative and we look forward to the excitement each new season brings.”
About Panorama Public Relations
Panorama Public Relations prepares and positions industry-leading companies to strategically communicate key messages to the media and other stakeholders to gain market share. Founded in 1998, Panorama is based in Birmingham, AL. www.prview.com.About Belk Inc.
Charlotte, N.C.-based Belk Inc. (www.belk.com) is the nation’s largest privately owned mainline department store company with 305 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com website offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Customers can interact with Belk via social media, mobile phone or email at Get Connected.Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.CONTACT:
Allison Barnes Carter, Tallahassee Office/Panorama Public Relations
W: 205-328-9334 x 9
C: 205-223-7085
allison@prview.com
