FOR IMMEDIATE RELEASE
Panorama CEO Talks Crisis Communication in This Month's Business Alabama
Birmingham, Ala.—Aug. 19, 2011—Panorama Public Relations today announced that Founder and CEO Darlene Rotch was tapped as an industry expert in this month's Business Alabama feature, "Taco Wars." The three-page story takes an insightful look at a lawsuit, generated by an Alabama firm, against fast-food company Taco Bell regarding allegations of false advertising.
The suit, which has since been settled, birthed a public relations war that has made headlines. Rotch gives an expert review of the communication tactics used by both Taco Bell and the law firm, and offers an insightful analysis of the case.
"The key to a crisis communication plan is having it in place before a crisis strikes," says Rotch. Among its vast portfolio of public relations offerings, Panorama also specializes in crisis communications. "Having the right plan in place can prevent the appearance of a war between a company and the law and can preserve a company's image in the media. In this case, however, Taco Bell used smart crisis communications to actually further support its products and brands—they came out an overall winner."
Business Alabama, covers all-size businesses in all sectors of Alabama's economy. For more information on the August 2011 issue of Business Alabama that features this story or to obtain a copy, visit www.pmtpublishing.com.
About Panorama Public Relations
Panorama Public Relations prepares and positions industry-leading companies to strategically
communicate key messages to the media and other stakeholders for the financial well-being of
their business and brand. Founded in Huntsville in 1998, Panorama is based in Birmingham, AL.
www.prview.com and www.lifeandstylepr.comMedia Contact:
Allison Barnes,
Panorama Public Relations,
205-223-7085
allison@prview.com
