Our Story
Panorama Public Relations was launched in 1998 during the dot.com boom by a self proclaimed serial entrepreneur with a background in marketing and brand development. After many years in retail she wanted to create a company in the service sector as opportunities in this business segment were growing and less of a risk than those requiring significant inventories.
In 1999 the firm relocated its headquarters to Birmingham, Alabama, which over time has proven to be an excellent decision. Based on that move Panorama Public Relations competed for and won the several key communication projects that began to lay the foundation for the work we do today.
These projects included a large scale public awareness campaign funded by FEMA informing residents of what to do in the event of a chemical emergency at one of the Army’s chemical weapon disposal sites; a merger of two telecommunication giants; and representation of a client licensed with a remedial product to destroy anthrax, who was propelled overnight into the international spotlight after 911.
Other landmark projects have included; market entry and issue management for the two of the largest privately-held companies in the U.S., environmental branding for a French based cement company with significant holdings in the U.S., numerous fascinating environmental litigation and crisis communication projects; and many others that have positioned Panorama Public Relations for the future.
This year the company entered its second decade of service. Our company culture is one of respect for the individual and service to client and community and one that has grown organically, not forced. We value the relationship and understand that at the end of the day it is the single most important facet of our company both internally and externally.
Our future will be a continued focus on branding Panorama Public Relations as a global PR firm focused on Issue Management, Crisis Communication, Media Relations, Brand Positioning and Environmental Branding, as well as developing Strategia Hispanic Marketing, a company division formed in 2001, ZELLA, an online lifestyle e-commerce publication that will be a resource for people looking for information, products and advice on travel, luxury, culture, spirit and style, and the relationship with our branding partner “G”.
Most importantly, our future lies in continuing to build solid relationships within our company and with each client we have the privilege to work with.
