Panorama Public Relations provided professional support by helping to promote the event to the community and by soliciting donations from local vendors, such as Bud’s Best Cookies, C. Lane Company, Coca-Cola Bottling Co., Sam’s Super Sandwiches, Sneaky Pete’s and Starbucks. Panorama also volunteered its time for event staffing.
“ALS is a terrible disease, and we are humbled by those who fight it every day. We are proud to lend our support to the ALS Association and do what we can to help,” said Darlene Rotch, CEO of Panorama Public Relations.
Panorama Public Relations has assisted the ALS Association – Alabama Chapter with its annual fundraiser since its inception in 2006. The organization’s goal this year was to raise $100,000 in Birmingham, 85 percent of which will be used directly to help patients with ALS in Alabama. The remainder will be used by the National ALS Association for funding research, advocacy and other important programs.
ALS is a debilitating and terminal motor neuron disease, also known as Lou Gehrig’s disease. Gehrig first brought national and international attention to ALS in 1939, when he abruptly retired from baseball after being diagnosed with it. Physicians still have limited choices for treating ALS, and there is no known cure.
About The ALS Association – Alabama Chapter
The ALS Association – Alabama Chapter, established in 2004, is a nonprofit agency whose mission is to lead the fight to cure and treat ALS through global, cutting-edge research, and to empower people with Lou Gehrig’s disease and their families to live fuller lives by providing them with compassionate care and support. To date, the Alabama Chapter serves 95 people with ALS in 35 counties throughout the state.
Visit the ALS Association – Alabama Chapter online at www.ALSAlabama.org for more information, including the Walk to Defeat ALS.
About Panorama Public Relations
Founded in 1998, Panorama Public Relations is based in Birmingham, Ala., and provides strategy, marketing, advertising services and consulting to clients nationwide. Panorama serves clients in architecture/engineering/construction, health care, human resources, energy, real estate, legal, manufacturing, retail and leisure industries. For more information, visit www.prview.com.
