Darlene E. Rotch, CEO, founded Panorama Public Relations to help companies develop strategic
communication solutions to mitigate risks and gain market share. Since Panorama’s inception
in 1998, Rotch has guided the firm as it has grown from a company with regional focus to one
serving clients from a cross section of industries throughout the nation. She has consulted with
CEOs as they navigated stakeholder issues in the workplace and community, courtroom and with
customers. In addition, Rotch has prepared executives and elected officials to address controversial
issues with confidence, assisting them and working with high profile media outlets worldwide... more

Rebel R. Negley, Executive Vice President, applies her PR expertise to business development and operations for the firm. Prior to rejoining Panorama in 2010, Negley was a vice president and partner of the company from 2002-2004 before opening her own public relations/marketing firm in the Florida panhandle targeting small- to mid-sized businesses... more

Melanie J. Green, Vice President, works across the spectrum of process improvement, brand
management, online product development and client account management, helping set vision for the
organization and ensuring an exceptional internal and external client experience... more

Allison Barnes, Senior Communications Manager, Senior Communications Manager, generates visibility for clients and the firm through innovative media relations. She manages key relationships in the industry and proactively drives communications to secure and manage placements... more

Genevieve J. Douglass, Manager of Client Services, is responsible for a key client account, the nation’s largest privately-held retailer. She leverages her proficiency in media relations and special events for this client and also works with lifestyle media on behalf of clients such as architects, outdoor furnishing manufacturers, real estate developers and beauty product innovators.

Douglass began her public relations career with the firm in 2006. She earned a B.A. in Public Relations from the University of Alabama.

Amie Vaughn White, Director of Business Development, develops business and corporate relationships in North Alabama while managing the Huntsville, Ala. office. She is a 2010 Loaned Leader for the United Way of North Alabama and is involved in the community through the Madison County Chamber of Commerce and Junior League of Huntsville.

White’s past experience includes real estate development and construction, architecture, design and
retail.

Katie Conway, Creative Manager, is all things creative, responsible for web and graphic design for clients and the firm, including online positioning for business development.

Her experience includes the full continuum of commercial graphics to include web and print across industries such as pharmaceuticals, food, and government. Client work includes projects for Centrix Pharmaceuticals, Royal Cup Coffee, Valmont Newmark, Mermaid Gear, Birmingham Country Club, and Alabama Citizens Action Program.

Conway joined the firm in 2010. She earned a B.A. in Graphic Design from Samford University.

Tara Tirpak, Client Service Associate, provides detailed client service support including media relations, research, social media and special events.

Tirpak joined the firm in 2010. She earned a B.A. in Public Relations from the University of Alabama.